Terms of Service
Last updated: July 8, 2026
1. Agreement and parties
This Advertising Agreement (these "Terms of Service" or this "Agreement") represents the contractual agreement for the purchase of media services by the company registering an advertiser account or signing an insertion order ("Advertiser"), who will receive such services provided by ALAISEDATA UG (haftungsbeschränkt) ("Publisher", "we", "us"). It is pursuant to the terms and conditions set forth in this Agreement and in the IAB Standard Terms & Conditions Version 3.0 located at iab.com ("IAB Terms"). In the event of any conflict between the terms of this Agreement and the IAB Terms, this Agreement shall govern. The platform is intended for businesses, not consumers.
Publisher
ALAISEDATA UG (haftungsbeschränkt)
Auf dem Bohnenkamp 71
28197 Bremen, Germany
VAT ID: DE353488722
Commercial register: Amtsgericht Bremen, HRB 38004 HB
Contact: Simon Martens — [email protected]
2. Description of services
The Publisher agrees to display the Advertiser's offers within the Publisher's owned rewarded and loyalty inventory for the purpose of providing traffic to the Advertiser, measured via a deliverable (CPI / CPE — installs and in-app events). The Advertiser pays the Publisher per deliverable provided, up to the total budget set for the campaign. The campaign period, budget, pricing model, targeting and any traffic restrictions are defined per campaign in the platform dashboard or an individual insertion order. Adjustments take effect within 2 business days.
3. Ads and creatives
The Advertiser grants the Publisher a non-exclusive, non-transferable license to use the promoted application's store-listing assets (icon, screenshots, description) retrieved automatically, together with any creatives the Advertiser supplies. Where banner creatives are used, the Advertiser agrees to fulfil the minimum creative requirements: banners (250×250, 684×320) in JPEG. The Publisher reserves the right to alter creatives for the purpose of meeting other format requirements by partners/affiliates after the written consent of the Advertiser. All rights are non-exclusive and non-transferable.
4. Billing and payment
Campaigns are funded by prepaid deposits credited to the Advertiser's account balance before delivery. Deposits are made by bank transfer to the account stated on the deposit invoice; card and Stripe funding may be enabled on request for accounts with an established, good payment history. Campaign spend is deducted from this balance as deliverables accrue, and delivery pauses when the balance is exhausted or a budget cap is reached. All rates reflect net amounts before any taxes and withholdings; each party bears its own taxes, withholdings and bank fees.
5. Verification and disputes
The Publisher will use its tracking platform to verify final numbers by the 5th of each month. The Advertiser has 5 business days to discuss any dispute. Confirmation of each invoice must be done within 5 calendar days of receipt; if not, all numbers will be considered final, billable and valid.
6. Fraudulent-activity-related deduction
The Advertiser must notify the Publisher, not later than 15 days after completion of a calendar month, of any intent to deduct any amount on the basis of fraudulent activity. Any notification sent later than said date, and any resulting deduction, will not be accepted and shall constitute a material breach of this Agreement. The Advertiser will add to said notification detailed information (including any relevant data regarding the fraudulent user) and reasoning, and will provide the Publisher with a meaningful opportunity to rebut such intent. The parties will attempt to settle any dispute regarding the possible deduction, or the calculation of amounts, amicably.
7. Term and termination
This Agreement is effective upon campaign start and shall continue until termination. Any modification or adjustment, including termination, will take effect within 2 business days. Each party may terminate this Agreement at any time, for any reason, by giving 30 business days' prior written notice to the other party. On termination, any unused prepaid balance is refunded to the Advertiser after deduction of accrued spend and fees.
8. Liability and indemnification
Subject to the limitation of liability below, each party shall indemnify, defend and hold harmless the other from and against any and all third-party liability, losses, costs and expenses (including reasonable attorneys' fees) relating to or arising out of the breach of this Agreement, or the negligence or willful misconduct of either party, or its employees or agents. To the extent permitted by mandatory law, in no event will either party be liable to the other for any indirect, consequential, incidental, special or exemplary damages, or any lost profits or opportunities arising out of or in connection with this Agreement, even if a party has been advised of the possibility of the same.
9. Confidentiality
"Confidential Information" shall collectively refer to all non-public information or material disclosed or provided by one party to the other, either orally or in writing, or obtained by the recipient party from a third party or any other source, concerning any aspect of the business or affairs of the other party or its affiliates. Each party will keep the other party's Confidential Information confidential and use it only for the purposes of this Agreement.
10. Entire agreement
This document is the complete agreement between the Publisher and the Advertiser. Any modification of these terms and conditions needs to be processed in writing and signed by both parties.
11. Governing law and jurisdiction
This Agreement shall be governed by and construed in accordance with the laws of the Federal Republic of Germany, excluding its conflict-of-law rules. Each party agrees to submit to the exclusive jurisdiction of the courts of Bremen, Germany, to the extent permitted by law.
12. Acceptance
By registering an advertiser account and/or signing an insertion order, the Advertiser accepts the terms and conditions of this Agreement and declares that it has the necessary permissions and authorizations to enter into this Agreement.
13. Contact
Questions about these terms: [email protected].